next global


The 2019 Lok Sabha elections II

April 16, 2019
Author: Klaus Voll

Campaign strategies of the BJP and the Congress

The 2019 election campaign has started, so the general direction and the tactical moves in the strategies of the two major parties are evolving. Indian Prime Minister Narendra Modi has appealed to a wide spectrum of the Indian society in order to make sure that through voters’ consciousness of the election’s stakes, there will be a high turnout, which certainly would benefit the BJP. This, despite the fact that about 50% of Indian voters did not vote either for the BJP or the Congress in 2014. This time, 879 million people are eligible to vote between the 11th of April and the 19th of May 2019.

Read the study


related publications